190NSWCommunity
100- Est. Invitations
- —
- Salary
- —
- DOE / EOI
- onshore
Marketing Specialist
As at September 2026, Marketing Specialist (ANZSCO 225113) has 6,138 EOIs in the subclass 190 pool and 7,297 in 491. Latest state cut-offs: 190 at 100 points (21 October 2026) and 491 at 95 points (1 April 2026). Cut-offs are trending upward across recent rounds.
⬡ Personal report
Checking your access…
01
Latest Marketing Specialist invitation rounds & points
Subclass 190
↑ Rising100pts
21 Oct 2026
Up from 90 · 1 round so far this FY
90–100 pts over last 6 roundsⓘ
Subclass 491
↑ Rising95pts
1 Apr 2026
Down from 100 · 1 round so far this FY
80–100 pts over last 6 roundsⓘ
Subclass 189 wait estimates · — EOI pool
Not enough recent rounds to compute a wait estimate for this subclass.
189 rank can be estimated from points and DOE; 190 and state/territory-nominated 491 are selected by each jurisdiction under its own policy and priorities, so a national EOI queue rank doesn't apply.
03
Is my points score enough for Marketing Specialist?
Can I get invited for Marketing Specialist with my points?
04
189 Invitation Predictions
What points and Date of Effect may be needed for Marketing Specialist in the next 189 round?
Calculate invitation predictions
Compare all occupationsSee the predicted cutoff score and Date of Effect for Marketing Specialist if a given number of 189 invitations are issued in the next round.
05
Cut-offs & capacity
Minimum Points Invited
All sources · 43 data points
Points Summary
Highest
100
Lowest
65
Average
91
Across 43 federal rounds
Point Reality Gauge
EOI minimum vs actual invited
Minimum (65)Actual (100)
Key Insights for Marketing Specialist
- ↑
Points are rising. Recent invited scores for Marketing Specialist are rising, which suggests competition may be increasing. Higher points generally improve 189 ranking; 190/491 outcomes still depend on each state and territory's policy and priorities.
- ℹ
1 round so far in FY26-27. Marketing Specialist has been invited in 1 invitation round this financial year. The round count alone doesn't indicate future demand or guarantee invitations.
06
A profile of the invited
07
Marketing Specialist EOI queue & points distribution
How many people are ahead of me in the EOI pool for Marketing Specialist?
EOI Pool Distribution (All Subclasses)
09/2026 snapshot · 13,435 submitted EOIs in queue
Peak Points
80
At 100+ pts
940
Below Cutoff
12,495
EOI Submission Trends
Feb 24 – Sep 26
Latest
13,435
MoM Change
-478 (-3.4%)
Peak Month
Jan 26 (16,563)
EOI Queue Age
Backlog by submission month — 09/2026 snapshot
Counts may differ from the EOI pool total. "Month Submitted" reflects the last submission date, and the Qlik data model may distribute EOIs across multiple months. Use this chart for relative distribution, not absolute queue sizes.
≥
In Queue
13,435
Oldest Waiting
Sep 24
Total Invited
430
Invitation Trends
Feb 24 – Sep 26
Latest
195
MoM Change
-11 (-5.3%)
Peak Month
May 25 (513)
08
Marketing Specialist round history
Round History
| Date | Subclass | Source | Points | Est. Invitations | Salary | DOE / EOI | |
|---|---|---|---|---|---|---|---|
| 21 Oct 2026 | 190 | NSWCommunity | 100 | — | — | onshore | |
| 16 Apr 2026 | 190 | VICCommunity | 90 | — | 💰90000 | onshore | |
| 1 Apr 2026 | 491 | SACommunity | 95 | — | 💰100000 | onshore | |
| 17 Mar 2026 | 190 | VICCommunity | 90 | — | 💰90000 | onshore | |
| 17 Mar 2026 | 190 | VICCommunity | 100 | — | 💰90000 | onshore | |
| 18 Feb 2026 | 190 | VICCommunity | 95 | — | 💰- | offshore | |
| 15 Jan 2026 | 190 | VICCommunity | 95 | — | 💰- | offshore | |
| 15 Jan 2026 | 190 | VICCommunity | 95 | — | 💰100000 | onshore | |
| 15 Jan 2026 | 190 | VICCommunity | 95 | — | 💰- | onshore | |
| 15 Jan 2026 | 190 | VICCommunity | 90 | — | 💰- | offshore | |
| 15 Jan 2026 | 190 | VICCommunity | 95 | — | 💰130000 | onshore | |
| 14 Jan 2025 | 190 | VICCommunity | 100 | — | 💰90000 | onshore | |
| 5 Dec 2024 | 190 | VICCommunity | 90 | — | 💰- | onshore | |
| 13 Nov 2024 | 190 | VICCommunity | 90 | — | 💰- | onshore | |
| 13 Nov 2024 | 190 | VICCommunity | 100 | — | 💰90000 | onshore | |
| 13 Nov 2024 | 190 | VICCommunity | 95 | — | 💰- | onshore | |
| 13 Nov 2024 | 190 | VICCommunity | 90 | — | 💰- | offshore | |
| 13 Nov 2024 | 190 | VICCommunity | 90 | — | 💰- | onshore | |
| 8 Oct 2024 | 190 | VICCommunity | 90 | — | 💰103000 | onshore | |
| 8 Oct 2024 | 491 | VICCommunity | 100 | — | 💰- | onshore | |
| 8 Oct 2024 | 190 | VICCommunity | 95 | — | 💰- | onshore | |
| 8 Oct 2024 | 190 | VICCommunity | 90 | — | 💰- | onshore | |
| 4 Oct 2024 | 190 | SACommunity | 65 | — | 💰- | onshore | |
| 19 Aug 2024 | 190 | SACommunity | 90 | — | 💰- | offshore | |
| 19 Apr 2024 | 190 | NSWCommunity | 85 | — | 💰- | onshore | |
| 16 Apr 2024 | 491 | SACommunity | 85 | — | 💰- | onshore | |
| 16 Apr 2024 | 491 | SACommunity | 85 | — | 💰- | onshore | |
| 5 Apr 2024 | 190 | NSWCommunity | 85 | — | 💰- | offshore | |
| 13 Mar 2024 | 190 | VICCommunity | 85 | — | 💰- | onshore | |
| 13 Mar 2024 | 190 | VICCommunity | 95 | — | 💰95000 | onshore | |
| 12 Feb 2024 | 190 | NSWCommunity | 85 | — | 💰- | offshore | |
| 9 Feb 2024 | 190 | NSWCommunity | 95 | — | 💰- | offshore | |
| 9 Feb 2024 | 190 | NSWCommunity | 85 | — | 💰- | offshore | |
| 9 Feb 2024 | 190 | NSWCommunity | 95 | — | 💰- | offshore | |
| 6 Feb 2024 | 190 | NSWCommunity | 90 | — | 💰- | offshore | |
| 5 Feb 2024 | 190 | NSWCommunity | 90 | — | 💰- | offshore | |
| 28 Jan 2024 | 491 | NSWCommunity | 80 | — | 💰- | offshore | |
| 23 Jan 2024 | 491 | NSWCommunity | 90 | — | 💰20000 | offshore | |
| 18 Jan 2024 | 491 | NSWCommunity | 85 | — | 💰- | offshore | |
| 12 Jan 2024 | 190 | NSWCommunity | 90 | — | 💰- | offshore | |
| 12 Jan 2024 | 190 | NSWCommunity | 90 | — | 💰- | offshore | |
| 12 Jan 2024 | 190 | NSWCommunity | 85 | — | 💰- | offshore | |
| 12 Jan 2024 | 190 | NSWCommunity | 90 | — | 💰- | offshore |
- ··
- 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰90000
- DOE / EOI
- onshore
·· - 491SACommunity95
- Est. Invitations
- —
- Salary
- 💰100000
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰90000
- DOE / EOI
- onshore
·· - 190VICCommunity100
- Est. Invitations
- —
- Salary
- 💰90000
- DOE / EOI
- onshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰100000
- DOE / EOI
- onshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰130000
- DOE / EOI
- onshore
·· - 190VICCommunity100
- Est. Invitations
- —
- Salary
- 💰90000
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity100
- Est. Invitations
- —
- Salary
- 💰90000
- DOE / EOI
- onshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰103000
- DOE / EOI
- onshore
·· - 491VICCommunity100
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190SACommunity65
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190SACommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 491SACommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 491SACommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰95000
- DOE / EOI
- onshore
·· - 190NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 491NSWCommunity80
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 491NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰20000
- DOE / EOI
- offshore
·· - 491NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity85
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190NSWCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
··
FederalSkillSelectOfficialState governmentCommunityCrowdsourced
09
Marketing Specialist 190 / 491 state nominations
Which states nominate Marketing Specialist for 190 or 491?
190/491 State Nominations
EOI queue & eligibility per state for this occupation
2,218EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
166(7%)
31M Trend
↑ 437%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
3,513EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
201(6%)
31M Trend
↑ 974%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
1,170EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
95(8%)
31M Trend
↑ 1053%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
3,523EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
239(7%)
31M Trend
↑ 2117%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
1,533EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
121(8%)
31M Trend
↑ 1504%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
1,137EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
68(6%)
31M Trend
↑ 1513%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
1,247EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
72(6%)
31M Trend
↑ 1740%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
1,847EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
101(5%)
31M Trend
↑ 913%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
EOI counts may include multi-state nominations.
10
Marketing Specialist visa grants
How many Marketing Specialist visas were actually granted, and through which visa?
In 2024-25, 703 skilled visas went to Marketing Specialist main applicants, the 23rd most of 581 occupations. Most came through state nomination (190: 358) and regional state nomination (491: 198), while 186 rose to 134.
25-26* is provisional: the full year to June 2026 from a Home Affairs data release. Hover for the figures; the official release is expected in late 2026.
| Visa | Share of total | 2024-25 | Change |
|---|---|---|---|
| 703 | +17% | ||
51% | 358 | +7% | |
28% | 198 | +28% | |
19% | 134 | +65% | |
2% | 13 | −58% |
494 includes the closed 187 (peak 85 in 2015-16). 491 includes the closed 489 (peak 80 in 2017-18). Tap a colour to show or hide its line. The grey area is the total.
Show the numbers for every year
| Year | Total | 186 | 190 | 491 | 494 |
|---|---|---|---|---|---|
| 2015-16 | 795 | 667 | 36 | 7 | 85 |
| 2016-17 | 874 | 722 | 76 | 14 | 62 |
| 2017-18 | 761 | 587 | 71 | 80 | 23 |
| 2018-19 | 1,023 | 859 | 75 | 40 | 49 |
| 2019-20 | 604 | 384 | 98 | 63 | 59 |
| 2020-21 | 304 | 171 | 74 | 32 | 27 |
| 2021-22 | 296 | 92 | 82 | 92 | 30 |
| 2022-23 | 482 | 141 | 135 | 164 | 42 |
| 2023-24 | 601 | 81 | 334 | 155 | 31 |
| 2024-25 | 703 | 134 | 358 | 198 | 13 |
Where they were granted
Nominated by, 2024-25. Coloured by how each state's share of Marketing Specialist 190 grants compares with its usual share of all 190 grants.
- 1NSWMore than usual46% · usually 23%163
- 2VICAbout usual27% · usually 27%95
- 3QLDMore than usual11% · usually 7.3%41
- 4ACTAbout usual6.4% · usually 7.7%23
- 5SALess than usual5.9% · usually 8.9%21
- 6NTToo few to saytoo few to compare8
- 7TASToo few to saytoo few to compare7
- 8WAToo few to saytoo few to compare0
- More than usual (1.3× or more)
- About usual
- Less than usual (under 0.75×)
- Too few to say (under 10)
Who was granted
Country of citizenship, 2022-23 to 2024-25 combined.
- 1India26.6%
- 2China12.9%
- 3United Kingdom8.8%
- 4Sri Lanka5.0%
- 5Brazil3.4%
Data: July 2015 to June 2025, main applicants only. Occupation is recorded only for main applicants in the Skill stream, so partner, parent, business and 858 visas can't appear here, and temporary visas such as 482 aren't in this data. Source: Department of Home Affairs, BP0068 (CC BY). The views expressed are those of ImmiTrend and not necessarily those of the Department.
11
Common questions about Marketing Specialist
What are the latest 190 and 491 cut-offs for Marketing Specialist?
For Marketing Specialist: subclass 190 was last invited at 100 points (21 October 2026). subclass 491 was last invited at 95 points (1 April 2026).
How do I compare to applicants who got invited for Marketing Specialist?
Subclass 190 and state/territory-nominated 491 invitations are issued by each state and territory under its own policy and priorities — not by national EOI queue order. ImmiTrend's Check My Score compares your points, English, salary, partner status, onshore/offshore status and NAATI against community-reported invited samples for Marketing Specialist. Samples may be incomplete — for reference only, not a guarantee.
Which states nominate Marketing Specialist for 190/491?
Marketing Specialist has state-nomination activity in: NSW, VIC. State lists and quotas change each program year — check each state's official list.
How often are Marketing Specialist invitation rounds held?
Subclass 189: no federal rounds have been held yet in FY2026-27; the most recent was on 4 June 2026, and in FY2025-26 there were 3 federal rounds (21 August 2025, 13 November 2025 and 4 June 2026), with Marketing Specialist invited in none of them. State nominations in FY2026-27: subclass 190 invitations on 1 round date and subclass 491 on none (NSW; 100–100 points).
How many Marketing Specialist visas were granted in 2024-25?
703 main applicants: 358 through 190, 198 through 491, 134 through 186 and 13 through 494.
Related occupations
This unit group 2251
- 225111Advertising SpecialistCompare
- 225112Market Research AnalystCompare
- 225113Marketing SpecialistYou are here
Related:Guide: check your 189 invitation chancesFirst 189 round of 2026-27, October update: every occupation’s projected cutoff189 invitation chances
Last updated 21 October 2026Sources:OfficialEstimated
Community-reported and estimated figures are indicative and may be incomplete — treat them as a guide, not a guarantee. Official figures come from Home Affairs / SkillSelect.
General information only — not migration advice.
Compiled by ImmiTrend from official SkillSelect data.