190VICCommunity
100- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
Advertising Specialist
As at September 2026, Advertising Specialist (ANZSCO 225111) has 635 EOIs in the subclass 190 pool and 629 in 491. Latest state cut-offs: 190 at 100 points (17 March 2026). Cut-offs are trending upward across recent rounds.
⬡ Personal report
Checking your access…
01
Latest Advertising Specialist invitation rounds & points
Subclass 190
↑ Rising100pts
17 Mar 2026
Up from 95 · 2 rounds so far this FY
90–100 pts over last 4 roundsⓘ
Subclass 189 wait estimates · — EOI pool
Not enough recent rounds to compute a wait estimate for this subclass.
189 rank can be estimated from points and DOE; 190 and state/territory-nominated 491 are selected by each jurisdiction under its own policy and priorities, so a national EOI queue rank doesn't apply.
03
Is my points score enough for Advertising Specialist?
Can I get invited for Advertising Specialist with my points?
04
189 Invitation Predictions
What points and Date of Effect may be needed for Advertising Specialist in the next 189 round?
Calculate invitation predictions
Compare all occupationsSee the predicted cutoff score and Date of Effect for Advertising Specialist if a given number of 189 invitations are issued in the next round.
05
Cut-offs & capacity
Minimum Points Invited
All sources · 4 data points
Points Summary
Highest
100
Lowest
90
Average
94
Across 4 federal rounds
Point Reality Gauge
EOI minimum vs actual invited
Minimum (65)Actual (100)
Key Insights for Advertising Specialist
- ↑
Points are rising. Recent invited scores for Advertising Specialist are rising, which suggests competition may be increasing. Higher points generally improve 189 ranking; 190/491 outcomes still depend on each state and territory's policy and priorities.
- ℹ
2 rounds so far in FY25-26. Advertising Specialist has been invited in 2 invitation rounds this financial year. The round count alone doesn't indicate future demand or guarantee invitations.
06
A profile of the invited
07
Advertising Specialist EOI queue & points distribution
How many people are ahead of me in the EOI pool for Advertising Specialist?
EOI Pool Distribution (All Subclasses)
09/2026 snapshot · 1,264 submitted EOIs in queue
Peak Points
75
At 100+ pts
65
Below Cutoff
1,199
EOI Submission Trends
Feb 24 – Sep 26
Latest
1,264
MoM Change
-66 (-5.0%)
Peak Month
Jan 26 (1,480)
EOI Queue Age
Backlog by submission month — 09/2026 snapshot
Counts may differ from the EOI pool total. "Month Submitted" reflects the last submission date, and the Qlik data model may distribute EOIs across multiple months. Use this chart for relative distribution, not absolute queue sizes.
≥
In Queue
1,264
Oldest Waiting
Sep 24
Total Invited
41
Invitation Trends
Feb 24 – Sep 26
Latest
14
MoM Change
0 (0.0%)
Peak Month
Jan 25 (37)
08
Advertising Specialist round history
Round History
| Date | Subclass | Source | Points | Est. Invitations | Salary | DOE / EOI | |
|---|---|---|---|---|---|---|---|
| 17 Mar 2026 | 190 | VICCommunity | 100 | — | 💰- | onshore | |
| 15 Jan 2026 | 190 | VICCommunity | 95 | — | 💰- | onshore | |
| 21 Jan 2025 | 190 | SACommunity | 90 | — | 💰- | offshore | |
| 8 Oct 2024 | 190 | VICCommunity | 90 | — | 💰- | onshore |
- ··
- 190VICCommunity95
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
·· - 190SACommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- offshore
·· - 190VICCommunity90
- Est. Invitations
- —
- Salary
- 💰-
- DOE / EOI
- onshore
··
FederalSkillSelectOfficialState governmentCommunityCrowdsourced
09
Advertising Specialist 190 / 491 state nominations
Which states nominate Advertising Specialist for 190 or 491?
190/491 State Nominations
EOI queue & eligibility per state for this occupation
239EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
12(5%)
31M Trend
↑ 521%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
362EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
17(5%)
31M Trend
↑ 1003%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
109EOIs
Peak Bracket
75pts
Above Cutoff ≥100
3(3%)
31M Trend
↑ 738%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
311EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
12(4%)
31M Trend
↑ 2433%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
144EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
5(3%)
31M Trend
↑ 1500%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
112EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
8(7%)
31M Trend
↑ 2625%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
89EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
3(3%)
31M Trend
↑ 2867%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
206EOIs
Peak Bracket
90+pts
Above Cutoff ≥100
10(5%)
31M Trend
↑ 1169%
Points Distribution
Queue Trend (31M)
Invited & Lodged (31M)
EOI counts may include multi-state nominations.
10
Advertising Specialist visa grants
How many Advertising Specialist visas were actually granted, and through which visa?
In 2024-25, 112 skilled visas went to Advertising Specialist main applicants, the 93rd most of 581 occupations. Most came through employer sponsorship (186: 51) and state nomination (190: 45).
25-26* is provisional: the full year to June 2026 from a Home Affairs data release. Hover for the figures; the official release is expected in late 2026.
| Visa | Share of total | 2024-25 | Change |
|---|---|---|---|
| 112 | +45% | ||
46% | 51 | +13% | |
40% | 45 | — | |
13% | 15 | — | |
1% | 1 | — | |
0% | 0 | — |
494 includes the closed 187 (peak 6 in 2015-16). 491 includes the closed 489 (peak 11 in 2018-19). — means last year had fewer than 20 grants. Tap a colour to show or hide its line. The grey area is the total.
Show the numbers for every year
| Year | Total | 186 | 190 | 491 | 189 | 494 |
|---|---|---|---|---|---|---|
| 2015-16 | 103 | 90 | 6 | 1 | 0 | 6 |
| 2016-17 | 111 | 95 | 11 | 1 | 1 | 3 |
| 2017-18 | 117 | 105 | 2 | 8 | 0 | 2 |
| 2018-19 | 184 | 162 | 8 | 11 | 0 | 3 |
| 2019-20 | 65 | 54 | 3 | 5 | 0 | 3 |
| 2020-21 | 49 | 44 | 1 | 2 | 0 | 2 |
| 2021-22 | 32 | 27 | 0 | 4 | 0 | 1 |
| 2022-23 | 92 | 63 | 12 | 12 | 0 | 5 |
| 2023-24 | 77 | 45 | 15 | 15 | 0 | 2 |
| 2024-25 | 112 | 51 | 45 | 15 | 0 | 1 |
Where they were granted
Employer location, 2024-25. Coloured by how each state's share of Advertising Specialist 186 grants compares with its usual share of all 186 grants.
- 1NSWMore than usual63% · usually 33%32
- 2VICMore than usual33% · usually 25%17
- 3QLDToo few to saytoo few to compare1
- 4WAToo few to saytoo few to compare1
- 5SAToo few to saytoo few to compare0
- 6TASToo few to saytoo few to compare0
- 7ACTToo few to saytoo few to compare0
- 8NTToo few to saytoo few to compare0
- More than usual (1.3× or more)
- About usual
- Less than usual (under 0.75×)
- Too few to say (under 10)
Who was granted
Country of citizenship, 2022-23 to 2024-25 combined.
- 1United Kingdom33.1%
- 2India18.9%
- 3Ireland5.7%
- 4China4.3%
- 5Canada3.6%
Data: July 2015 to June 2025, main applicants only. Occupation is recorded only for main applicants in the Skill stream, so partner, parent, business and 858 visas can't appear here, and temporary visas such as 482 aren't in this data. Source: Department of Home Affairs, BP0068 (CC BY). The views expressed are those of ImmiTrend and not necessarily those of the Department.
11
Common questions about Advertising Specialist
What are the latest 190 and 491 cut-offs for Advertising Specialist?
For Advertising Specialist: subclass 190 was last invited at 100 points (17 March 2026).
How do I compare to applicants who got invited for Advertising Specialist?
Subclass 190 and state/territory-nominated 491 invitations are issued by each state and territory under its own policy and priorities — not by national EOI queue order. ImmiTrend's Check My Score compares your points, English, salary, partner status, onshore/offshore status and NAATI against community-reported invited samples for Advertising Specialist. Samples may be incomplete — for reference only, not a guarantee.
Which states nominate Advertising Specialist for 190/491?
Advertising Specialist has state-nomination activity in: NSW, VIC. State lists and quotas change each program year — check each state's official list.
How often are Advertising Specialist invitation rounds held?
Subclass 189: no federal rounds have been held yet in FY2026-27; the most recent was on 4 June 2026, and in FY2025-26 there were 3 federal rounds (21 August 2025, 13 November 2025 and 4 June 2026), with Advertising Specialist invited in none of them. State nominations in FY2025-26: subclass 190 invitations on 2 round dates and subclass 491 on none (VIC; 95–100 points).
How many Advertising Specialist visas were granted in 2024-25?
112 main applicants: 51 through 186, 45 through 190, 15 through 491 and 1 through 494.
Related occupations
This unit group 2251
- 225111Advertising SpecialistYou are here
- 225112Market Research AnalystCompare
- 225113Marketing SpecialistCompare
Related:Guide: check your 189 invitation chancesFirst 189 round of 2026-27, October update: every occupation’s projected cutoff189 invitation chances
Last updated 30 September 2026Sources:OfficialEstimated
Community-reported and estimated figures are indicative and may be incomplete — treat them as a guide, not a guarantee. Official figures come from Home Affairs / SkillSelect.
General information only — not migration advice.
Compiled by ImmiTrend from official SkillSelect data.